The main objective of the project is to develop a technology platform where business synergies based on tourism innovation can be created, putting together both shores of the Strait, offering a shared destination with the target of ​​promoting the destination “Southern Europe Andalusia - Northern Morocco”. Actions will cover tourism administration team building, workshops to disseminate tourism resources, fostering the creation of tourism itineraries, forums for dialogue among entrepreneurs, awards and promotion of joint ventures between Northern Morocco and Southern Spain.